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Author: Sushanth Balaravi
A jack of all trades and a master of one: Strategic Marketing. An ambitious, proactive and industrious sales, marketing and account management professional with little over 15 years experience working with both B2B & B2C business model. A highly articulate, with exceptional communication, decision making, negotiation, analytical and interpersonal skills and have extensively worked across multiple industries varying from Technology, Outsourcing, Hospitality, Entertainment, Arts and Event management. Digital Marketing Skills: Have hands on experience working with digital marketing tools such as Google: Adwords, Analytics and Trends. Have experience planning Social media ad campaigns on Facebook, Instagram and Reddit used Look-a-like marketing (for Meta) and have used Linkedin marketing tools for B2B marketing strategies. Have experience working on Website Audits, SEO optimization - A/B testing, worked on tools SEMRush, SERPTrends, Ahrefs, Screaming Frog and Moz and have used Social Listening tools like Konnect Insight, Buzz Sumo and Mention. Certified in Strategic Digital Marketing using Social Networking and Mobile Marketing - have worked with WhatsApp Business API and have experience in Content Planning, Email marketing: Mail Chimp. Experience working with illustration tools such as Canva, Adobe Photoshop, Illustrator, Corel Draw and Inkscape.